Target Profit Calculator

This calculator works backward from your costs and goals to find a required selling price. It produces one price for a chosen profit amount and another for a chosen net margin after percentage fees.

Enter unit product cost, fulfillment or shipping, other fixed cost per sale and the combined percentage fees. Then set both a target profit amount and a target margin to compare the two pricing goals.

With 12 product cost, 5 fulfillment, 1 other cost and 15% fees, earning 10 requires a price of about 32.94. A 25% net margin under the same assumptions requires a price of 30.

Required price equals fixed costs plus target profit, divided by one minus the percentage-fee rate. This matters because a percentage fee rises with the price and cannot simply be added once as a fixed amount.

Required price for margin equals fixed costs divided by one minus both the fee rate and target margin rate. When those two rates total 100% or more, no finite price can satisfy the requested margin.

Combine only fees that scale with revenue in the percentage field. Put per-order charges, packaging and allocated overhead into fixed cost fields, and test taxes separately when they are part of your actual fee basis.

The result is a planning estimate rather than tax or pricing advice. Demand, competitor prices, discounts, returns and tiered fees can change the outcome. Calculations run locally in the browser and inputs are not uploaded.