Organization Schema Generator

Generate Organization JSON-LD structured data for your business or brand.

This tool runs entirely in your browser. Your files are never uploaded to a server.

Social profile URLs (sameAs)

What this tool does

Create Organization JSON-LD that describes a company, nonprofit, school, club, or other organization using its public name, canonical website, logo, description, telephone number, and official profile URLs.

How to use it

Enter the organization name and an absolute HTTP or HTTPS website URL. Add only facts visible on the organization’s site, then copy the generated script into the home page or a single organization-focused page.

Worked example

Entering “Example Corporation” with https://www.example.com produces an Organization object whose name and normalized URL match those values. Adding two identical profile URLs keeps only one sameAs entry.

Method and output

The generator trims text, validates every supplied URL, removes duplicate sameAs URLs, and serializes the selected Schema.org properties as JSON-LD. Unsafe less-than characters are escaped before the script is displayed.

Interpreting the markup

The output helps machines associate consistent public facts with one organization, but markup does not create or guarantee a knowledge panel or any particular search presentation. Validate the final deployed page before relying on it.

Limitations and guidance

Use the most specific applicable Schema.org subtype for an online store or local business, and include only accurate properties supported by visible page content. Google recommends Organization markup mainly on the home or organization page, not every page.

Privacy and verification

Generation happens locally in the browser and the entered values are not uploaded by this tool. Recheck the deployed code with Schema.org Validator and Google’s current structured-data documentation after site details change.

Frequently Asked Questions

What is Organization schema used for?
It gives search engines consistent public facts about an organization, such as its name, logo, official website and profiles. Those facts can help disambiguation and may influence supported search features, but appearance is not guaranteed.
What is the sameAs property?
sameAs links your organization to its official profiles on other sites, such as social media or Wikipedia, helping search engines confirm your brand's identity.
Is a logo required, and which URL should I use?
Google lists no required Organization properties, but recommends applicable details. Use a crawlable, indexable logo URL for an image at least 112 by 112 pixels and verify that it remains readable on a white background.