Marketing Tools
Build campaign links, QR codes and more for your marketing.
What this category covers
Campaign tracking for marketers — currently the UTM Builder, which adds source, medium and campaign parameters to a URL so traffic can be attributed correctly in analytics tools.
How to choose the right tool
The UTM Builder is the tool for this category: fill in campaign source, medium, name and optional term/content fields, and it assembles a properly encoded tracking URL you can paste into an ad, email or social post.
Common use cases
A marketer tags a link shared in a newsletter so its clicks show up separately from organic traffic in Google Analytics; an agency builds a consistent UTM naming convention across a client's paid campaigns before a launch.