Business Tools
Marketing metrics, pricing and cost calculators for running a business.
ROAS Calculator
Calculate Return on Ad Spend from your ad spend and revenue.
CPM Calculator
Calculate cost per 1,000 impressions (CPM) for your ad campaign.
Калькулятор CPC
Рассчитайте цену за клик (CPC) на основе расходов на рекламу и количества кликов.
CTR Calculator
Calculate click-through rate (CTR) from impressions and clicks.
Калькулятор коэффициента конверсии
Рассчитайте процент посетителей, выполнивших целевое действие.
CAC Calculator
Calculate how much it costs to acquire one new customer.
LTV Calculator
Estimate the total revenue a customer generates over their lifetime.
Markup Calculator
Calculate markup percentage from cost and selling price.
Commission Calculator
Calculate commission earned on a sale amount.
Invoice Calculator
Add line items, discount and tax to calculate an invoice total.
Salary Cost Calculator
Calculate the true total cost of employing someone.
Freelance Rate Calculator
Calculate the hourly rate you need to charge as a freelancer.
Burn Rate & Runway Calculator
Calculate monthly cash burn and how long your runway will last.
Hourly to Salary Calculator
Convert an hourly wage to daily, weekly, monthly and annual pay, or the other way around.
Калькулятор TACOS
Рассчитайте общую долю рекламных расходов во всей выручке и сравните TACOS с ACOS и ROAS.
Калькулятор ROAS и ACOS безубыточности
Преобразуйте маржу в пороги ROAS и ACOS для безубыточности и целевой прибыли.
What this category covers
Marketing and operating metrics for running a business — advertising efficiency (ROAS, CPM, CPC, CTR, conversion rate), customer economics (CAC, LTV), pricing (Markup Calculator, Commission Calculator), and cost planning (Salary Cost Calculator, Freelance Rate Calculator, Burn Rate & Runway Calculator).
How to choose the right tool
Evaluating an ad campaign's performance starts with CPM Calculator (cost per thousand impressions) and CPC Calculator (cost per click), then CTR Calculator to see how many people clicked, and Conversion Rate Calculator to see how many of those became customers — ROAS Calculator ties spend directly to revenue. Understanding customer value over time pairs CAC Calculator (what it costs to acquire a customer) with LTV Calculator (what that customer is worth). Pricing decisions use Markup Calculator or Commission Calculator depending on whether you're setting a retail price or paying out a percentage. Planning costs uses Salary Cost Calculator to see the full employer cost of a hire, Freelance Rate Calculator to set an hourly rate that covers overhead, and Burn Rate & Runway Calculator to see how long current cash lasts at the current spend rate.
Common use cases
A marketing manager checks ROAS after a campaign to decide whether to scale ad spend; a startup founder calculates burn rate and runway before a fundraising round; an agency uses the Freelance Rate Calculator to quote a project; an HR lead uses the Salary Cost Calculator to budget a new hire including taxes and benefits.